Truck Art Campaign Wins Big At Cannes 2019

August 5, 2019 Webdesk 0

A renowned documentary filmmaker and anthropologist, Samar Minallah’s pioneering social initiative in using truck art for social change resonated with the creatives at an ad agency BBDO and they collaborated with her and her team […]

Women Empowerment through Truck Art in Pakistan

October 24, 2018 Webdesk 0

Since almost every example of truck art in Pakistan showcases floral patterns, animals, poetry, actors and calligraphy; painting women empowerment messages or portraits of young girls with powerful social messages against child marriage were scarce, […]