Souchaj an upcoming bridal designer label has carved a distinct roadmap for their design label. Maintaining a strong footing in Lahore, the Souchaj designers Mehak and Mehr started off with bridal wear, later plunged into the world of formals.
Souchaj was quick to pique interests with the launch of their latest bridal collection that exhibited traditional and regal elements as never observed before. Titled The Royal Heirloom that marks as their first fashion campaign featuring Mira Sethi and Jugnu Mohsin encapsulates the relationship of a mother and daughter revealing the true quintessence of the brand.
The brand that optimises perfection, designs ensembles keeping in mind the tastes of the modern women who seek for originality while retaining an aura of inheritance and tradition. Focusing on extreme craftsmanship of elegantly embellished and heavily worked pieces that don’t only look beautiful when worn but that also make the person wearing it feel royal and special; Souchaj leaves an unforgettable mark.
Souchaj, a hallmark, with its essence lying within its meaning is the heirloom passed down from generation to generation. Therefore, the aspiration of holding onto rich tradition, culture and heritage with their aim to be the ultimate brand that boasts of originality and creativity to which people aspire to be associated with.
With classic handwork, timeless silhouttes, luxe fibres and the colour scheme consisting of soft pastels with tints of earthy hues, the brand put forward an utterly feminine and wearable collection at their launch that showcased their latest bridal wear collection. Tracing the footsteps of queens and princesses of the land, the history and culture was evident in the fabric and embellishments on each outfit. From ‘Marium-uz-Zamani’ and ‘Salima Sultan Begum’ to ‘Mumtaz Mehal’ and ‘Dil Ras Bano Begum’, every dress had a story in itself and each knot depicted its thought. The designs, intricately worked upon, reflected the philosophy of the brand which was incorporated in the outfits to make them classic, timeless and regal.
The heavily embroidered and voluminous floor length dresses were a visual treat, this collection was a modern twist to a vibrant fashion tradition.
The designers behind Souchaj explained, “When we began brainstorming for this collection, we wanted a range that ‘spoke for itself’. Our pieces are unique with attention to detail and the best quality making Souchaj a sight to behold. Our products are not just outfits but spectacles in themselves telling the stories that they represent with all of the traditional intricacies infused with top notch methods and designs. Souchaj is our quest to do something outstanding in the field of couture and couture definitely has a new name now.”