Pakistan’s famous apparel brand Khaadi recently opened doors to its biggest outlet at Lucky One Mall, Karachi. Known for its designs, signature cuts, accessories and home decor – the one stop shop delves from unstitched lawn to menswear to affordable prêt, children’s clothing, shoes, bags, jewelry and luxury-wear; all the many colors that encompass the ever-expanding Khaadi umbrella.
The launch of the store marked a once in a life-time campaign where the brand offered a spectacular 40% flat sale that lasted non-stop for 40 hours starting as early as 9am on 11th November.
The sale at Lucky One Mall was a major success as the shop was packed before the sale even started and there were long queues waiting to enter the store. Shamoon Sultan, CEO of Khaadi, was personally present at the store during the launch and welcomed the customers
Spread over 30,000 sq ft in area, Khaadi is probably the first retail brand in Pakistan to do something this big. This is the 5th flagship store of Khaadi and we have no doubt that this is just the beginning of a whole new experience.
Previously, they outdid themselves with a 38 hours sale at Packages Mall , Lahore which was a huge success and widely appreciated by the customers. Khaadi is setting a benchmark for all the leading brands in Pakistan as this will be the first time in Pakistan that any store would remain open for an exclusive sale for straight 40 hours while offering an incentive.
Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularising the traditional medium in a contemporary manner.