One of Pakistan’s leading high-street brands, Edenrobe hosted an exclusive event to mark the grand opening of its latest store at Ocean Mall in Karachi. The launch was no ordinary, it was attended by the crème de la crème of the fashion and film fraternity including Feroz Khan, Sarwat Gillani, Zoe Viccaji, Hasan Rizvi and Momal Sheikh alongside senior management of Edenrobe.
The guests were entertained with fun activities as they enjoyed an intimate shopping experience at the latest store. An activity that specially caught our attention was Ludo Star – one that surely has not been carried out before. This activity was held live on the third floor of the mall where celebrities were playing and winning gifts as they played along – surely was as fun as it sounds!
Edenrobe boasts a diverse range of high-quality fashion wear featuring clothes that are as elegant as they are practical under an affordable price tag. A team of talented designers, with aesthetics in line with Edenrobe’s innovative spirit offers a collection that is artistic yet cultural, with the best of fit, finish and premium fabric.
On the expansion of the brand’s retail footprint, Marketing Director Edenrobe, said: ‘We plan to grow, improvise and innovate. We aspire to be an inspiring fashion brand with advanced fashion products ensuring unsurpassed comfort, quality and functionality. We have a fleet of over 70 stores and have been working hard to further expand our business. Our new flagship store at Ocean and over four new stores opening over the term of July-August in the Northern areas is just an example. We have been simultaneously working on new product ideas to expand our range. There is a whole new selection of fragrances, men’s casual and formal accessories, and more to hit our stores soon!’
The range includes something for everyone- from basic prints, to ethnic-boho chic styles to minimalistic cuts to cater to the diverse population that Pakistan holds.
Check out the new Edenrobe store for yourself on 3rd floor at Ocean Mall, Karachi.