What happens when you combine digital connectivity with the inspiring on-ground efforts of some of Pakistan’s most trusted NGOs? You arrive at Daraz.pk’s Aasan Zakat campaign, which will see the e-commerce leader leverage its online reach and mass-audience to best provide for the under-served. This campaign will commence on May 3 and go on till the first week of Ramadan.
In partnership with Chhipa Welfare Association, Saylani Welfare, Engro Foundation, Aman Foundation and Special Olympics Pakistan, Daraz.pk is launching the novel concept of Zakat hampers to enable customers to make the most of the blessed month.
Customers can now purchase their desired number of hampers from a choice of three, comprising essential Ramadan ration, and have Daraz deliver them to any of the five NGO partners of their choice. Aasan Zakat hopes to facilitate not only a convenient, but also a spiritually rewarding experience for both the giver and receiver of Zakat.
As the campaign name itself suggests, Aasan Zakat will optimise customer convenience, promising to be a stress-free one-stop Zakat solution potentially benefiting millions of Muslims worldwide.
Zain Suharwardy, MD at Daraz, had some choice words for the occasion: ‘giving back to the community is part of Daraz’s abiding mission: not only does Daraz connect consumers and merchants, it also connects people’s compassion with those in direst need. In the run-up to Ramadan, Daraz Aasan Zakat is committed to streamlining the charitable process of alms-giving and alms-receiving.
Aasan Zakat goes beyond charity; it’s about connecting donors and benefactors with the support of Pakistan’s biggest E-commerce portal. What unites this dynamic cluster of non-profits and Daraz is our shared stewardship of people’s trust; we are all trusted stakeholders in our respective spheres of influence. By activating this trust, we can collectively deliver social uplift to those who need it most.’
NGO partners gather to pledge support for Daraz’s Zakat campaign:
‘Saylani Welfare International Trust has organized 63 different sectors to address the problems of those in need.’ Saylani is empowering the lesser privileged through mass training and job creation, medical help, rescue services and SaylaniDasterkhawan. In the words of Saylani Director & Chief Operating Officer Muhammad Ghazzal,
‘Aasan Zakat is a great campaign by the No.1 e-commerce website of Pakistan and this partnership will help ease the burden of society’s unprivileged. Moreover this blessing will continue through Ramdan and beyond.’
Chhipa Welfare Association:
The name Chhipa has become synonymous with humanitarian service and incorporates a range of welfare programs. These include the 24/7 Chhipa Ambulance serving Karachi and other regions of Pakistan through rapid rescue and relief operations and Chhipa Dastarkhawan and Chhipa Ration providing 30,000 free meals to underprivileged families. Commenting on the partnership with Daraz, Mr. Asif Khan, Chief Admin at Chhipa said:
‘It’s a good initiative and we’re eager to work together to ensure it benefits as many people as possible. It is great that Daraz cares about both deen and dunya.’
The Aman Foundation is a not-for-profit social corporate enterprise, based and operating in Pakistan. The Foundation aims to champion dignity and choice for the underserved, focusing on health and education through direct intervention, and endeavours to provide sustainable solutions to the problems Pakistan faces in the development sector.
Chief of Staff and GM Marcomms at Aman Foundation, Sajida Bandukwala commented on partnering with Daraz:
‘We are quite excited about Aasan Zakat. Aman has been involved in the social uplift and welfare of urban communities for quite some time. Together, while harnessing Daraz’s impressive reach in the digital world, we look forward to helping Aman’s beneficiaries through this opportune partnership.’
Engro Foundation is committed to providing the lesser privileged ‘access to choice and opportunities for development.’ Engro strives ‘to harness the financial and managerial resources [it] commands to create a lasting social impact in communities.’ The foundation provides welfare and relief services in the areas of livelihood, education, health and infrastructure and disaster management.
Aman-ul-Haque, Head of ENGRO Foundation, added,
‘This is a fantastic initiative to be able to aggregate charitable funding online towards needy causes and to the under-privileged in society. I hope that, in partnership with daraz.pk we can scale up this effort in the future.’
Special Olympics Pakistan:
Special Olympics Pakistan (SOP) works towards ‘transforming the lives of people with intellectual disability through the Power of Sports’. SOP’s mission is to facilitate the development of intellectually disabled people, most of whom come from low income backgrounds, and help them experience courage, honor and joy.
Daniyal Alvi, Manager, Operations and Organisational Development and Ronak Lakhani, Chairperson at Special Olympics Pakistan, shared their thoughts on the partnership, saying they welcomed ‘any form of outreach that empowered the neglected and under-privileged members of society and were grateful to Daraz for this opportunity.’ Mrs. Lakhani re-affirmed that SOP would ‘ensure that the donations are provided to the most deserving of families.’