Candyland has over the years always invested in innovation and quality. The same is reflected in its brand communications. In its latest TVC for the highly successful CandyLand NOW, one of the most beloved chocolate bars of Pakistan, the animated TVC not only gained appreciation from the target audience but has also set a new benchmark for the entire advertising industry.
The quality of animation in the TVC is unprecedented within Pakistani advertising circles and can be easily compared to the standard of animation work done globally.
The TVC, with its fun storyline, gets kids hooked instantly and is a treat for those youngsters who love to go wild with their imaginations.
Kids of the 90’s will also definitely rejoice by experiencing a fresh wave of nostalgia, as the TVC’s jingle takes cues from the much-loved original jingle from that era.
It’s great to see how the local advertising industry is evolving in such a competitive environment where tastes and preferences of consumers are changing faster than ever before. Facing these challenges, CandyLand has once again raised the bar for the entire industry.