On 22nd October 2016, Unilever’s health soap Lifebuoy broke the Guinness World Record of Most Number of Double High-Fives in relay in 60 seconds and created history. The achieved title was awarded at the 9th Global Handwashing Day (GHD) alongside actor Fahad Mustafa amongst the star-studded audience. This record breaking event is commonly referred to as #High5forHandwashing and is the largest GHD event in Pakistan with a total of about 20,000 participants.
GHD is an annual awareness day celebrated in over 100 countries worldwide that aims to put the global spotlight on handwashing with soap as a lifesaving habit. Unilever through its Lifebuoy brand co-founded Global Handwashing Day in 2008.
Through this initiative, Lifebuoy will give back to the society by saving many precious little lives as each high five will ultimately result in teaching five children the act of handwashing. Under the umbrella of ‘help a child reach 5’ the renowned soap brand aims to save more lives by spreading awareness on how important it is to wash hands and the proper routine of handwashing.
What is interesting to note is that handwashing with soap is one of the most cost-effective ways to reduce preventable diseases like diarrhoea and pneumonia – the main causes of child mortality. Parents across the globe are unaware that this one simple action can make such a big difference and Lifebuoy does just that, it aims to instill basic hygiene awareness that can go a long way.
Many Pakistani celebrities have also joined hands with Lifebuoy to spread awareness. 17 celebrities that participated in this campaign namely, Waseem Akram, Syra Shehroze, Anoushey Ashraf, Saira Kabeer, Yassir Hussain, Adnan Siddiqui, Zhalay Sarhadi, Sonya Hussain, Aashir Wajahat, Feroze Khan, Sajal Aly, Ali Zafar, Ahsan Khan, Shahzad Sheikh and Hareem Farooq.
Lifebuoy runs the world’s largest hygiene behaviour change programme and has already reached over 337 million people across the globe since 2010. As part of Lifebuoy’s commitment to decreasing child mortality and to the Unilever’s Sustainable Living Plan, Lifebuoy is aiming to change the handwashing behaviour of one billion people by 2020.[video width="640" height="368" mp4="http://hellopakistanmag.com/wp-content/uploads/2016/11/Lifebuoy.mp4"][/video]