The world’s leading hair color brand, L’Oréal Paris Excellence Crème has collaborated with Pakistan’s renowned fashion couturier Shehla Chatoor under the prestigious ‘Ambassador of Fashion’ platform for the new ‘Excellence Deep Ashy Collection’.
Shehla Chatoor always designs the most breathtaking collections with stunning details and beadwork on them. They give off such luxury feels with unique prints, designs and patterns engraved all over. From her lawn, semi-formal to formal collections one can never be left disappointed.
Every year, the platform nominates a critically-lauded designer to prepare an exclusive capsule collection inspired by the rich shades of L’Oréal Paris Excellence Hair Color. The major influence behind Shehla Chatoor’s upcoming couture pieces, the Excellence Deep Ashy Collection, comprises of Excellence Crème 4.1 Profound Brown, 5.1 Profound Light Brown, and 6.1 Dark Ash Blonde which are cool toned shades with ashy reflects. The Deep Ashy Collection amalgamates sophisticated classic colors with intense reflects and shine.
With this campaign, L’Oréal Paris aims to encourage women to own their color and exuberate confidence while enjoying and believing in their beauty.
“The inspiration behind this campaign is WOMEN taking control and ownership . Our designs at Shehla Chatoor are a celebration of WOMEN. In all their beauty and glory. L’oreal Paris puts WOMEN at the centre ‘BECAUSE YOU ARE ALL WORTH IT’.” – Shehla Chatoor