Nike Launches New Commercial To Celebrate Arab Female Athletes

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Nike has recently unveiled a powerful campaign designed to champion women in the Middle East and to put stereotypes to challenge. 

“What will they say about you?” is a rhetorical question which often girls in the Middle East are faced with. Young females pursuing their dreams and ambitions irrespective of the the traditional gender roles in the region often finds themselves under criticism of their communities.

And it’s those females that Nike decided to celebrate in a commercial that has taken the social media by storm. The clip featured five successful female professional and everyday athletes from different parts of Middle East.
A subtitled version of the short colourful video has been shared by the sportswear manufacture on Twitter, that recognises women from a range of fields including Parkour trainer Amal Mourad, boxer Arifa Bseiso, singer Balqees Fathi putting their skills of display. Figure skater Zahra Lari also takes a starring role.

Take a look at it for yourself,

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